The Colorado Mammoth announced today its new partnership with Tivoli Brewing Company and the local brewery’s recently-donned “Marty’s Party Zone.” The party-forward, social setting situated against the glass at one end of Ball Arena is set to welcome Tivoli’s newest drinking team member, Marty the Moose, as the Mammoth prepares to party with Colorado’s OG brewery and a few of their OUTLAW friends this weekend and throughout the rest of the season!
“We know our fans enjoy a beverage at our games from time to time, so partnering with our local brewery across the street only made sense,” Mammoth General Manager Brad Self shared. “This was obviously something both organizations were passionate about bringing to life – We’re thrilled to be working with Tivoli and hope everyone comes out and checks out the exciting new space.”
Marty’s Party Zone will feature a variety of entertainment, contests, beer samples and beyond as Tivoli launches its newest liquid shenanigans in the form of OUTLAW. The dangerously-crushable lager-Kolsch hybrid features tasteful aspects of both styles and is complemented with a crisp, refreshing finish, perfect for gameday enjoyment.
To ensure the party stays rocking, Marty and friends will be present within the social area throughout each game night, giving away Tivoli and Mammoth swag, throwing bags and doing what Marty does best, GETTING INTO TROUBLE!
“When we storyboarded Marty, our idea was to create an entertainingly-hectic, yet relatable persona and story to complement our new Outlaw brand,” Tivoli CEO Ari Opsahl shared. “As we continue to grow our relationships with the craft beer and sporting communities, bringing Marty’s Party Zone to life presents an opportunity for folks to try our new Outlaw product, soak in some glass-front action and support the Mammoth with beer literally made across the street.”
Tivoli, originally founded in 1859, resides within Denver’s Auraria Campus, directly across Auraria Parkway from Ball Arena. Mammoth fans will be able to redeem their Mammoth tickets for one free beer at Tivoli’s taproom (900 Auraria Pkwy Suite 240, Denver, CO 80204) for three days following Mammoth home games.
Marty’s Party Zone Tickets for the Mammoth’s Jan. 29 Beach Party are available for $30 and include a $10 drink credit and general admittance to the Marty’s Party Zone.